Overview
 Gain a competitive edge for employment opportunities and enhance your potential for increased income by obtaining the industry designation, Member, Institute of Residential Marketing (MIRM).
This program gives you the latest information in new home sales marketing techniques. Competition, economic pressure, and an ever-increasing level of buyer sophistication create an ongoing challenge for you to be market-driven in all aspects of your decision-making.
Advisory Committee
- Michael Battaglia, VP, project development, Standard Pacific Homes
- Dan Flynn, director of Land Acquisition, John Laing Homes
- Mike Hixson, M.B.A., MIRM, executive VP, The Ryness Company
- Valerie Hardman, VP, Outdoor Dimensions
- Kathy Johnson, Board of Directors, Scholarship Chair, The Home Builders Council
- Leslie Kiger, Vice President, Sales, OCB Reprographics
- Donald Neff, President, La Jolla Pacific, Ltd
- Terryn O’Brien, marketing director, RBF Consulting
- Bob Odle, consultant, Odle & Associates
- Dennis Sundstrom, B.S., principal, Sundstrom & Schmid Engineers
- Tamara Tatich, director of marketing, Black Mountain Ranch, LLC
- Glen Worthington, M.S., principal planner, City of Irvine
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"When you receive a designation from the Institute of Residential Marketing, you will be joining the most respected residential sales and marketing professionals in the country."
– National Association of Home Builders
Program Benefits
- Learn how to create, execute and evaluate marketing plans, budgets, and strategies for a residential development.
- Explore the overall housing industry and changes occurring today.
- Examine sales management strategies and training.
- Discuss the successful integration of advertising, public relations, on-site merchandising, sales offices/management/selling techniques, post sale programs ... and more!
- Successful completion of the courses in this program satisfies part of the requirements for receiving the MIRM designation.
Specialized Studies Award Requirement
Students must complete four required courses. |
