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Marketing


 

Overview

CertificateUC Irvine Extension's Marketing Certificate Program provides core marketing knowledge and skills coupled with the latest methods used to capture new customers, build customer loyalty, develop products, improve profitability, and utilize research data. Learn to analyze the market from your customers' point of view and determine optimal combinations of value, cost, convenience, and communication to outmaneuver your competition.

"It’s an accepted truth that the best product doesn’t always win, the best marketing does.”
   –  Colleen Edwards
       President of PowerMark

Who Should Attend

Those who want to enhance their understanding of essential marketing principles and practices should attend. Professionals who are in marketing, public relations, advertising, and promotions, and who have responsibility for getting a product or service in front of the customer will gain the most updated skills in the latest marketing best practices. Those professionals who interface with marketing or have responsibility for product development will also benefit by understanding the customer’s point of view and its impact on a product or service based on value, cost, and convenience.

Advisory Committee

  • Terri Avnaim, director of corporate marketing, Quest Software, Inc.
  • Ronald Bray, marketing manager, FileNet, an IBM Company
  • Carla Fitzgerald, B2B Marketing Consultant
  • Geoff Graves, president, Graves Advertising
  • Tad Heitmann, president, BioComm Network
  • Patrick Kennedy, regional manager, Nielsen Media Research
  • Robbynn Lystrup, director of marketing, Johnson Ukropina
  • Jennifer McCusker, manager of people development, New Century Financial
  • Tamara Nall, senior associate, Booz Allen Hamilton
  • Nina Robinson, vice president of marketing, The Irvine Company
  • Richard Steele, Partner, International Sales and Marketing Group (ISMG)
  • Kathy Tam, PR Consultant, UC Irvine Extension
  • Donald Titus, executive vice president, LM Alternatives, Inc.
  • Alladi Venkatesh, professor of marketing, UCI Paul Merage School of Business

OC Labor Market Information

Employment in advertising, marketing, promotions, public relations, and sales are expected to increase 24.8% for all occupations through 2014. Source: Employment Development Department, State of California.

  

Stay Informed About Our
Marketing Certificate Program

Progam Benefits

  • Build fundamental marketing knowledge and skills.
  • Understand the framework for developing a marketing plan that will achieve short- and long-term objectives.
  • Explore the most advanced market research methods including use of web based tools and social marketing networks.
  • Discover the importance of effective sales promotions, customer relationship management, and public relations campaigns.
  • Hone your presentation skills for persuasive business and marketing messages.
  • Emulate the brand development process and discuss the unique powers of the web in creating and maintaining the brand.
  • Complete the certificate program to meet the knowledge competencies defined by the Department of Labor for a Marketing Manager.
  • Experience immediate on-the-job results by implementing the practical information obtained from industry experts in these courses.

Certificate Requirements

A certificate is awarded upon completion of five required courses and two electives each with a grade of "C" or better. This program of study entails 155 hours of instruction. Please see the Application for Candidacy.

After you have completed all requirements, you may request to receive your official certificate by completing the Request for Certificate Form and returning it to our offices as noted on the form. All requirements must be completed within five (5) years after the student enrolls in his/her first course.